When Miniso France knocked on our door, they were already a household name across Asia, Europe, the Middle East, and Africa. Known for sleek, affordable products ranging from skincare to electronics, their in-store presence was thriving. But online? That was a different story.
Let’s just say… their digital performance was not living its best life.
🚧 The Challenge
Miniso had the products. The global footprint. The brand recognition.
But their digital ecosystem? A bit of a fixer-upper.
Here’s what they were up against:
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Lackluster paid social campaigns with poor performance.
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Weak visibility on search engines.
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Outdated UX/UI that led to abandoned carts.
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CRM efforts that were, frankly, ghosted by their audience.
They needed more than a quick refresh—they needed a full-scale transformation. And that’s exactly what L’Arc Agency delivered.
The Fix: Our 4-Part Digital Overhaul
We rolled up our sleeves and got to work, tailoring a strategy that hit every major pain point across their digital landscape.
1. Paid Social: Funnel It Right
We restructured their entire paid social strategy to align with the marketing funnel (ToFu, MoFu, BoFu). Each stage got its own bespoke creative, messaging, and landing page. We leaned into user-generated content (UGC), social proof, and that good ol’ FOMO magic.
Results:
✅ +267% in impressions
✅ +343% in CTR
✅ -126% in CPC
✅ -78% in CPM
2. SEO: Making Google Fall in Love
After a deep dive into keyword research and a site audit, we optimized their content to climb the SERPs and drive more organic traffic.
Results:
✅ +77% in organic traffic
3. UX/UI: We Made Their Shopify Site Shine
We revamped Miniso’s online store with a sleek new design and a “Search First” user flow. Using tools like Hotjar, we identified points of frustration—and eliminated them.
Results:
✅ -160% bounce rate
✅ +3,331% conversions (yep, you read that right)
✅ Fewer rage clicks and more happy customers
4. CRM: Email Marketing With a Pulse
We moved them to Klaviyo, built smarter segmentation, added branded templates, and ran strategic A/B tests. Result? Emails that got opened and clicked.
Results:
✅ +86% open rates
✅ +34% engagement rates
The Impact
In a matter of months, Miniso France went from digital underperformer to conversion machine.
With smarter targeting, cleaner UX, better content, and more engaging CRM efforts, we didn’t just fix what was broken—we unlocked a whole new level of brand performance.
At L’Arc Agency, this is what we do best: data-driven strategy, creative with punch, and customer care that makes our clients feel like VIPs. Miniso didn’t just get a digital glow-up—they got their groove back.
Want your brand to feel like this kind of success story?
Let’s chat. We bring the strategy, the sparkle, and the snacks.
