IRÄYE isn’t your typical skincare brand. Backed by 20 years of science and developed by dermatologists, they’re the first and only topical line to support the skin’s lymphatic system—yep, the internal glow-up you didn’t know you needed. Powered by their patent-pending LYMPHACTIVE™ complex, IRÄYE is clean, refillable, clinically proven, and downright revolutionary.
But even revolutionary brands can hit a few digital speed bumps.
🧪 The Challenge: A Breakthrough Product Without Breakthrough Marketing
Despite the science (and the skincare magic), IRÄYE was struggling to:
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Communicate the right benefits to the right audience
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Stay visually and tonally consistent on social media
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Generate influencer content that felt real and not robotic
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Engage and retain customers through CRM touchpoints
In short, their message wasn’t landing—and their audience wasn’t sticking around.
The Strategy: Precision Meets Glow
Enter L’Arc Agency, the digital dream team ready to sculpt IRÄYE’s brand presence to match its clinical clout.
1. Paid Media: From Medical to Magnetic
We shifted their positioning from “lymphatic drainage in a bottle” (too clinical) to “skin sculpting in a bottle” (cue curiosity and click-throughs). That change shaped our entire approach—from the ad copy to the landing pages and keywords.
The Results:
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+2,776% in impressions
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-79% in CPC
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-75% in CPM
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+28% in CTR
Science sells—when you speak your customer’s language.
2. Social Media: Hello, Consistency (and Engagement)
We ran deep market research to define IRÄYE’s ideal customer and develop a copy bank that actually reflected their voice. With Buffer in our toolkit, we rolled out a full Instagram strategy with educational, inspirational, and connection-driven posts.
The Results:
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+40% in engagement
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+324% in IG sessions
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Surge in DMs, press inquiries, and collab requests
Consistency = credibility. And it pays off.
3. Influencer Marketing: No More Cringe Content
IRÄYE didn’t just need influencers—they needed believers. We teamed up with UK-based micro-influencers in beauty and lifestyle who integrated IRÄYE products into their real routines, creating tutorials, unboxings, and rave reviews we could repurpose across channels.
The Results:
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+563% in order value
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7 influencer partnerships
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27 content pieces worth reposting (and rewatching)
4. CRM: From "Welcome" to “Wow, I’m Still Here”
We went beyond the basics and built out full automation flows—abandoned cart nudges, post-purchase love notes, and incentivized review requests. Because retention is where the real magic happens.
The Results:
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+63% in returning customers
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564€ in abandoned cart revenue (in one month!)
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15 reviews collected—social proof, secured
The Impact: Skincare That Sculpts, Messaging That Converts
With a precise repositioning, next-level content, and a retention strategy to match, IRÄYE didn’t just start showing up—they started selling out. And they’ve built a brand community that’s as loyal as it is glowing.
At L’Arc Agency, we don’t just make noise—we create momentum. The kind that turns smart ideas into category-defining brands.
Ready for your transformation?
Let’s talk. Your digital sculpting session starts here
