Imagine this: You’re sitting on a $5 million vape brand. You were the first in the game back in 2017. Sales were through the roof. But fast-forward to now, and the traffic’s still there… just not the sales.
That was the reality for HQD Tech USA, one of Miami’s original vape trailblazers. Their website was loaded with 300+ products, but the UX was a maze, the conversion rate was weak, and with no ads allowed in the vape industry, the options seemed limited.
That’s when L’Arc jumped in—not just as designers or consultants, but as full-blown digital firefighters. With a sharp 6-month roadmap and smart prioritization, we turned things around in 7 strategic moves.
1. SEO Wasn’t an Option—It Was Everything
Since the vape world is locked out of paid ads, we went all-in on organic search.
- Link building with niche-relevant partners
- Guest posting on high-authority industry blogs
- On-page optimization to hit every valuable keyword
- Off-page strategies to boost credibility
🎯 Result: A 36% spike in organic traffic—and growing.
2. We Rebuilt a Website with 300+ Products (That You Actually Want to Use)
The old site was clunky, confusing, and overwhelming. So we went to work on:
- Streamlined navigation
- Categorized product pages
- Optimized search and filters
- A fully restructured mobile experience
🎯 Result: Shoppers now find what they want—and they actually check out.
3. We Made UX/UI Do the Heavy Lifting
The website wasn’t just rebuilt—it was reimagined. We focused on conversion-focused design, meaning:
- Every button has a purpose
- Every layout was tested for ease and flow
- Every page tells a story that leads to a sale
🎯 Result: A 15% increase in conversions and far fewer abandoned carts.
4. Email Capture Became Our Secret Weapon
With ads off the table, visitors were like gold. So we rolled out:
- Exit-intent popups
- Gamified email captures (spin-to-win, anyone?)
- Discount incentives for subscribers
🎯 Result: 300 new subscribers per week. Yep, per week.
5. Email Automation That Works While You Sleep
We built a full-stack email automation system:
- Welcome flows
- Abandoned cart emails
- Win-back campaigns
- Product education series
🎯 Result: Email became a revenue-generating machine, not just a reminder tool.
6. Loyalty Program = Repeat Business
We introduced a loyalty system that rewards customers for what they already do—buying, reviewing, referring friends.
- Points for every dollar
- Exclusive offers
- VIP access for top buyers
🎯 Result: Higher retention, happier customers, and more repeat sales.
7. Affiliate Program That Turned Fans Into Marketers
Instead of paying for ads, we empowered 28 affiliates to do the talking.
- Custom links
- Performance tracking
- Easy payouts and incentives
🎯 Result: Built-in brand advocates doing the heavy lifting—and bringing in revenue organically.
✅ The Bottom Line?
You don’t need a huge ad budget to win—you just need a realistic roadmap and the right strategy. At L’Arc, we keep marketing practical, powerful, and within reach—no matter your budget or industry restrictions.
So if your digital empire feels more like a digital mess, don’t stress. We’ve got the map.
📬 Want us to build you one? Let’s talk.
