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6 Rockstar Branding Tricks That Took Fume from Vape Brand to Miami Icon

If Grand Theft Auto, reggaeton concerts, and Miami sunsets had a love child—it would be the new face of Fume. When this bold, Florida-based vape brand came to us at L’Arc, they didn’t just want a website. They wanted a vibe. A visual identity so unmistakable that it wouldn’t just sell—it would seduce.

So, we did what we do best: created an entire universe around a product, built for scroll-stopping, mouthwatering, art-level engagement. Here's how we turned Fume into the most visually distinctive vape brand on the market in just 6 creative power plays.

1. Built a Whole Brand Universe (Not Just a Logo)

Anyone can slap a logo on a product. We built a lifestyle. Fume’s branding got a complete identity makeover, rooted in the electric soul of Miami culture. Think GTA 5 vibes, neon palettes, nightlife swagger, and the swagger of reggaeton music. We didn’t just refine—we reimagined.

Result: A brand that instantly stands out in a saturated market—and sticks in people’s minds.

 2. Turned the Website Into an Immersive Digital Miami

Why settle for a boring homepage when you can drop people into your world? We built a 3D video banner that hits you with instant Miami energy. It’s loud, alive, and impossible to ignore.

Result: A 60% increase in time spent on site. People don’t just visit—they vibe.

 3. Designed Oil-Painted Fruit That You Can Practically Taste

Let’s talk content. Every Fume product image was crafted to look like art. Using a mix of AI and Photoshop magic, we created oil-painted fruit visuals so juicy you’ll want to bite your screen.

Result: Social engagement doubled. People weren’t just liking—they were sharing.

4. Navigation That Flows Like a Beachside Drive

Good design isn’t just pretty—it’s functional. We restructured Fume’s website to be effortlessly scrollable, intuitive, and made for conversions. Think of it like a digital boardwalk—smooth, sunny, and easy to cruise.

Result: Bounce rates dropped by 35%. Because when it feels good to explore, people stay longer.

 5. Visuals That Outshine the Competition

Here’s the secret sauce: No other vape brand has a look like Fume. Period. While others blend in, Fume now bursts off the screen. Grandiose visuals, bold colors, cinematic presentation—it’s not just a site, it’s an experience.

Result: Higher brand recall, better brand loyalty, and a serious competitive edge.

 6. Luxury Aesthetic—Without the Luxury Price Tag

At L’Arc, we don’t believe in cookie-cutter. We believe in excellence at every budget. Whether you're a global brand or just getting started, we’ll give you visuals that look like a million bucks (without actually spending it).

Result: A high-end digital presence that elevates brand value without draining your bank account.

 Bottom Line?

In an industry where everyone looks the same, Fume now owns its lane. From 3D banners to artistic fruit, every pixel was built to tell one story: good vibes only.

If your brand is ready to go from forgettable to unforgettable, you know where to find us.

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