Client: Le Jardin Retrouvé
Industry: Luxury Fragrance
Services: SEO, Paid Social, AOV Strategy
Tucked away in the heart of Paris, Le Jardin Retrouvé is more than just a perfume house—it’s poetry in a bottle. A legacy brand passed down through generations, they blend scent with story, using traditional methods in a world that’s anything but. But while their perfumes evoke nostalgia, their digital presence needed a serious refresh.
That’s where we came in.
🌐 The Challenge: Heritage Meets the Internet
LJR had just undergone a beautiful rebrand—new visuals, fresh messaging, and a renewed sense of identity. But in the digital world, beauty alone doesn’t bring traffic. They were facing:
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A limited marketing budget
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Low organic search visibility (outside branded terms)
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Underperforming paid social campaigns
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An urgent need to increase average order value (AOV) in a hyper-competitive fragrance space
We needed to transform this elegant heritage brand into a digital powerhouse—without losing its artisanal soul.
The Strategy: Smart, Scrappy, and Scalable
1. SEO: Turning Search Into Storytelling
We started by optimizing what they already had—refining content, fixing technical issues, and building a keyword strategy that targeted intent, not just brand awareness. Oh, and we did some serious PR outreach to build backlinks (because what’s a perfume without word of mouth?).
Results:
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+75% increase in organic traffic
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+20% growth in backlinks
From poetic to powerful—this fragrance house found its voice in Google search.
2. Paid Social: From Wasteful to Wonderful
Budget misallocation? Check. Weak targeting? Double check. Our first step was to restructure their entire ad strategy from the ground up. We:
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Uploaded custom audience data for better targeting
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Created 3% lookalikes based on website behavior
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Excluded overlapping audiences to avoid ad fatigue
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Injected authenticity into the MoFu stage with founder videos and social proof
Results:
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+218% in ROI with the same ad spend
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+138% in impressions
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-35% in CPM
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-316% in CPC
Now that’s how you make scent sell.
3. Boosting AOV: More Than Just a Pretty Bottle
Fragrance is personal—and expensive. We tapped into both sides of the buyer brain by using:
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TripleWhale to analyze product bundles + AOV trends
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A custom-built loyalty program
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A recommendation quiz to match customers with scents inspired by their favorite designer brands
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Time-sensitive CRM campaigns for bundles + upsells
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Discovery sets and free shipping A/B testing
Results:
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+410% increase in average order value
One whiff wasn’t enough—shoppers were sticking around and buying more.
The Results: Fragrance Meets Flow
With a smart blend of performance marketing and brand preservation, we helped Le Jardin Retrouvé rewrite its digital future:
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Organic traffic up
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Paid performance through the roof
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AOV quadrupled
All while keeping their artistic, family-owned vibe intact. At L’Arc Agency, we don’t believe in one-size-fits-all. We believe in custom strategies that honor the soul of your brand and drive the kind of growth you can smell from a mile away.
Ready to Make Your Brand Irresistible?
Let’s take your legacy—and turn it into legend.
Book a strategy call today.
