In the world of corporate vehicle leasing, Arval BNP Paribas is a heavyweight. Operating in over 30 countries, they’re known for delivering comprehensive leasing and new mobility solutions. But even giants face modern challenges—and in Arval’s case, that meant making a dramatic shift from traditional sales-led strategies to a sharp, competitive digital approach.
That’s where L’Arc Agency came in.
The Challenge: Breaking Through the Digital Noise
Arval was up against a tough competitor dominating search rankings for long-term leases—including searches for Arval’s own branded terms. Their content lacked SEO optimization, their authority score was slipping, and organic traffic was in decline. And despite being a B2B powerhouse, Arval had never tapped into LinkedIn Ads for lead generation.
Simply put: the digital playing field was stacked against them.
The Solution: A Multi-Pronged Digital Overhaul
We knew Arval needed more than a quick fix—they needed a strategy that could future-proof their digital marketing and outperform their competitors in a matter of months. Here's how we delivered.
PPC: Reclaiming the SERP
To beat out the competition in Google rankings, we launched a robust PPC strategy built on funnel-driven keyword research and user-intent-focused landing pages. We even ran A/B tests with a 50% traffic split to optimize bidding strategies and made full use of remarketing via display ads—crucial for a product with a long sales cycle.
Results:
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#1 organic ranking for location longue durée
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Significant increase in relevant keyword rankings
SEO: From Invisible to Unmissable
Our team conducted a comprehensive overhaul of Arval’s blog and website content. We broke long-form content into easy-to-read Q&A sections, implemented keyword-rich headings and URLs, and applied the Skyscraper 2.0 technique to dominate user search intent.
Results:
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+37% in authority score
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+196% in organic traffic
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+166% in blog traffic
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+3,800 organic lead forms submitted
LinkedIn Ads: Tapping into Untouched B2B Gold
We created two highly targeted LinkedIn posts using Lead Gen Forms designed for simplicity and high conversion. These ads zeroed in on decision-makers in medium-to-large businesses—the real movers and shakers.
Results:
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35,688 impressions
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236 high-ticket leads generated in just one month
The Impact: A Digital Victory
What started as a digital underdog story became a masterclass in growth. Arval didn’t just catch up—they leapt ahead. With a top Google ranking, a dramatically improved SEO presence, and a fully functioning B2B lead pipeline on LinkedIn, Arval is now positioned to lead in both mobility innovation and digital performance.
At L’Arc Agency, we don’t just meet expectations—we redefine what’s possible. Whether you’re in wine, wellness, or wheels, our strategies are built to scale, convert, and dominate.
Ready to take your brand from quiet contender to digital powerhouse? Let’s get moving.
