When you’re running a multi‑location corporate outfit like Savilinx—with four busy East Coast branches—marketing can quickly become the task nobody has time for. That’s where we at L’Arc stepped in: not just as consultants, but as a fully outsourced marketing partner, taking the weight off their shoulders while delivering a tailored, results‑driven roadmap. Here’s how we did it in five powerful steps.
1. SEO Overhaul That Built a Strong Foundation
We kicked off by ensuring Savilinx’s website was primed for search success:
- Monthly Backlinks: Targeted outreach to relevant industry sites to boost domain authority.
- On‑Page & Off‑Page Optimization: From meta tags to guest posts, every element was fine‑tuned.
- Speed Improvements: Audited load times and implemented caching, image compression, and code minification—because every second counts.
Result: A measurable climb in organic rankings and a steady uptick in qualified leads hitting their contact forms.
2. End‑to‑End Website Management & Technical Maintenance
Savvy companies can’t afford downtime or outdated content. We became Savilinx’s digital caretakers:
- New Page Development: Crafted landing pages for seasonal campaigns and service expansions.
- Feature Enhancements: Integrated chat widgets, downloadable resources, and dynamic case study galleries.
- 24/7 Monitoring: Proactive checks on uptime, security patches, and plugin updates.
Result: A flawless online presence that truly reflects Savilinx’s professionalism—and never misses a beat.
3. Monthly Email Campaigns That Connect & Convert
With Savilinx preoccupied by business development, emailing became our monthly ritual:
- Newsletter Series: Curated news, success stories, and industry tips to nurture existing contacts.
- Automated Drip Sequences: Onboarding sequences for new subscribers, ensuring no lead goes cold.
- List Hygiene: Regular cleaning and segmentation to maximize open rates and minimize bounces.
Result: Increased engagement metrics—opens jumped by 25%, clicks by 18%—and a pipeline that stayed warm.
4. Targeted PPC & Facebook Ads for Seasonal Recruiting
Seasonal staffing is critical in Savilinx’s world. Our paid‑media approach:
- Geo‑Focused Facebook Campaigns: Reached high‑quality candidates near each of the four office locations.
- A/B Testing: Tried different headlines, imagery, and calls‑to‑action to hone in on what resonated.
- Budget Optimization: Allocated spend dynamically to the best‑performing ads.
Result: A 40% increase in qualified applications—hiring managers rejoiced.
5. LinkedIn Ads to Win New Corporate Clients
Finally, we tapped into the power of LinkedIn for B2B prospecting:
- Sponsored Content & InMail: Delivered case studies and whitepapers directly into decision‑makers’ feeds.
- Advanced Targeting: Zeroed in on industry, job title, and company size across the East Coast corridor.
- Performance Reporting: Weekly analytics reports to track cost‑per‑lead and conversion rates.
Result: A pipeline boost of 30% in high‑value enterprise inquiries.
The Bottom Line?
By outsourcing every facet of their marketing—from SEO to paid ads to email campaigns—Savilinx didn’t just get relief; they gained a strategic partner invested in their success. No cookie‑cutter solutions here—just a bespoke roadmap that played to their strengths and freed them to focus on what they do best: growing their business.
📩 Ready to reclaim your time and supercharge your growth? Let’s make it happen together.
